1. Introduction

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Professional MindCare Inc. ("we", "us", or "our") is a Canadian corporation committed to protecting the privacy and personal information of all individuals who visit or interact with our website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with applicable privacy laws, including:

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• Canada's Personal Information Protection and Electronic Documents Act (PIPEDA)

• The European Union's General Data Protection Regulation (GDPR)

• California Consumer Privacy Act (CCPA), where applicable

• Other applicable global privacy frameworks

 

By using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please discontinue use of our Site.

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2. Who We Are (Data Controller)

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For the purposes of applicable privacy laws, the data controller is:

Professional MindCare Inc.

Toronto, Ontario, Canada

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For privacy-related inquiries, please contact us at the email address provided in Section 11 of this Policy.

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3. Information We Collect

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3.1 Information You Voluntarily Provide

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We only collect personal information that is directly and voluntarily disclosed by you. This may include:

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• Name and email address when you purchase a book or digital product through our Site

• Shipping address when required for physical book delivery

• Any information you voluntarily provide when contacting us

 

We operate on a minimal data collection principle — we do not collect information beyond what is necessary to fulfill the purpose for which it was provided.

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3.2 Information We Do NOT Directly Collect

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We want to be transparent about what we do not handle directly:

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• Financial and payment information (credit card numbers, banking details) — this is processed exclusively by our third-party payment processors (Wix Payments, PayPal, or similar). We do not see, store, or have access to your financial data.

• Order fulfillment data for print-on-demand products — this is handled by Printful, our third-party fulfillment partner, under their own privacy policy.

• Sensitive personal data such as health records, government identification numbers, or biometric data.

 

3.3 Automatically Collected Information

 

When you visit our Site, certain technical information may be collected automatically through cookies and similar technologies, including:

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• IP address and approximate geographic location

• Browser type and operating system

• Pages visited and time spent on the Site

• Referring website or search terms

 

This information is used for Site analytics and performance purposes only. Please refer to Section 7 for details on cookies.

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4. How We Use Your Information

 

We use your personal information only for the purposes for which it was collected, including:

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• To process and fulfill your book purchase or order

• To send order confirmations and delivery updates

• To respond to your inquiries or customer service requests

• To comply with legal obligations

• To improve the functionality and performance of our Site

 

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

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5. Legal Basis for Processing (GDPR)

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For individuals in the European Economic Area (EEA), we process personal data under the following legal bases:

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• Contract Performance: Processing is necessary to fulfill your purchase or service request.

• Legitimate Interests: For Site analytics and security, where these do not override your rights.

• Legal Obligation: Where processing is required to comply with applicable laws.

• Consent: Where you have provided explicit consent, which you may withdraw at any time.

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6. Third-Party Services

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Our Site integrates with trusted third-party platforms to deliver our services. These third parties operate under their own privacy policies and are responsible for their own data handling:

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• Wix.com — Our website platform and payment processing. See: wix.com/about/privacy

• Printful — Our print-on-demand and order fulfillment partner. See: printful.com/policies/privacy

• Payment Processors — Financial transactions are processed securely by our payment partners. We do not store payment card data.

 

We encourage you to review the privacy policies of these third parties, as their practices are separate from ours.

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7. Cookies and Tracking Technologies

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Our Site uses cookies and similar tracking technologies to enhance your browsing experience and analyze Site traffic. Cookies are small text files stored on your device.

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Types of Cookies We Use:

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• Essential Cookies: Required for the Site to function properly.

• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics or Wix Analytics).

• Preference Cookies: Remember your settings and preferences.

 

You may control or disable cookies through your browser settings. Note that disabling certain cookies may affect your experience on the Site. Where required by law (e.g., in the EU/EEA), we will request your consent before placing non-essential cookies.

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8. Data Retention

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We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law. Specifically:

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• Purchase and transaction records: Retained for a minimum of 7 years in compliance with Canadian tax and accounting laws.

• Contact and inquiry records: Retained for up to 2 years from the date of last contact.

• Analytics data: Retained in aggregate, anonymized form indefinitely.

 

When your personal information is no longer required, we will securely delete or anonymize it.

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9. Your Privacy Rights

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Depending on your location, you may have the following rights regarding your personal information:

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For All Users (Canada — PIPEDA):

• Right to access your personal information we hold

• Right to correct inaccurate or incomplete information

• Right to withdraw consent (where consent is the legal basis)

• Right to file a complaint with the Office of the Privacy Commissioner of Canada

 

For EEA/UK Users (GDPR):

• Right of access and data portability

• Right to rectification and erasure ("right to be forgotten")

• Right to restriction of processing

• Right to object to processing

• Right to lodge a complaint with your local data protection authority

 

For California Users (CCPA):

• Right to know what personal information is collected and how it is used

• Right to request deletion of personal information

• Right to opt out of the sale of personal information (we do not sell personal data)

• Right to non-discrimination for exercising your privacy rights

 

To exercise any of your rights, please contact us as described in Section 11. We will respond within 30 days of your request.

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10. Data Security

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We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, misuse, or disclosure.

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However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

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In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

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11. Contact Us

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If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

contact@professionalmindcare.com

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For privacy-related requests, please include "Privacy Request" in the subject line of your message to ensure prompt handling.

For EEA residents, if you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.

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12. Updates to this Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this document and, where appropriate, notify you by email or through a notice on our Site.

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We encourage you to review this Policy periodically to stay informed about how we are protecting your information. Your continued use of our Site after any changes constitutes your acceptance of the updated Policy.